Why Are Yall Mad At Nivea Now When People Have Been Bleaching Since Whenever?


I am sure by now, most of you have caught wind of the backlash Nivea is receiving from the African community on social media following the release of their new product? Ok if you haven't let me fill you in.

So Nivea released a new body cream about a week ago and according to the ad, this cream "brings out your natural fair skin colour, for visibly fairer skin". But Africans are not happy with Nivea and are accusing the company of racism and of promoting skin bleaching. 

 Ghanaian born UK based musician, Fuse ODG is currently in Ghana and came across one of their billboards in town so he made a video, calling out the company to pull it down. Some Ghanaians including celebrities have since added their voice to Fuse's demand.

But wait! Why are y'all calling Nivea out when bleaching didn't just start yesterday? People have been bleaching since the days of Adam and it is not with Nivea products so what's up? 

 Ofcourse I dont support bleaching but how can you be mad at the company for producing a product for fairer skin when it is some of our brothers and sisters who have made it obvious that they are not proud of their black skin and are changing it with bleaching/whitening creams.

 Why are we mad at Nivea when it is these brothers and sisters of ours who have given this company (and a lot more) reasons to produce such creams?

Besides, there are countless bleaching creams on the market (which probably even bleaches worse than this Nivea product) and they are being advertised day and night on social media, televisions and on large billboards with some of our celebrities as faces of these creams and I don't see anyone going against it, so why are we now calling out Nivea like they are the first to commit this atrocity? If you want to do it, do it right. Go against all bleaching creams and not just one. If not, then this fight is just baseless.

Look, first of all, if those our brothers and sisters appreciated and loved their skin more and not be on high demand for these bleaching and whitening creams, I don't think any company will have the audacity to produce any bleaching creams because they will know they will not have a market to sell it to.

I don't mean to support Nivea but this company has been producing since, and their products always cater for dark skin so if this time, they have produced a product which seems to be for fairer skin, and you are not fair or dont want fairer skin, then do not buy it, simple as that.

 The message these celebrities and 'activist' should be preaching is to tell those with darker skin to not buy this new Nivea product, instead of making it look like they are telling us to bleach our skin (which most people are already doing anyways).

We don't need any one to make us feel like our skin colour is inferior or a mistake because some of us are already giving them that impression, and making it obvious that they are not proud of it. Those people are the ones who should receive all these chastising and criticism you are throwing at Nivea. If they loved their skin much more, no on would disrespect it.


#ItAllStartsFromYou #AppreciateYourBlackSkin #LoveYourBlackSkin #BeProudOfYourBlackSkin

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